Any individual with direct knowledge of a potential ethics or conduct violation may file a complaint. This includes current or former clients, family members of clients, other practitioners who witnessed or have knowledge of a violation, employers or supervisors of the practitioner, and members of the general public who have encountered a public claim or behavior that appears to violate ICONIC Board standards.
Anonymous complaints are accepted through the online portal and are reviewed on a case-by-case basis. However, because investigations depend on evidence and witness accounts, anonymous complaints may be more limited in scope — if the complainant cannot be contacted for follow-up information, some matters may be categorized as unverifiable and closed without a full investigation. When possible, providing your contact information significantly strengthens the ability of ICONIC Board to act on your concern.
All complaints must be submitted through the official online portal at iconicboard.health/file-complaint. You will need to provide the practitioner's full name and, if known, their ICONIC Board credential number. Describe the incident or pattern of conduct in as much detail as possible, including specific dates, locations (or telehealth session details), and the nature of the concern. Attach any supporting documentation such as screenshots, communications, invoices, or session records that you believe are relevant.
Once submitted, your complaint will receive an acknowledgment email within 5 business days confirming receipt and providing a complaint reference number. You can use that reference number to check status through the portal. Do not submit duplicate complaints — if you have additional information to add after initial submission, use the portal's update feature or email ethics@iconicboard.health with your reference number.
Within one to two weeks of receipt, the Ethics Administrator conducts an initial triage review to determine whether the complaint falls within ICONIC Board's jurisdiction (i.e., involves a currently credentialed ICONIC Board practitioner and conduct related to their holistic health practice), whether sufficient information has been provided to proceed, and what tier of the complaint process is appropriate. Complaints that fall outside ICONIC Board's jurisdiction — for example, involving conduct unrelated to the practitioner's holistic health practice — are closed with a written explanation and, where possible, a referral to the appropriate authority.
If the complaint proceeds, the practitioner is formally notified in writing and given 30 calendar days to provide a written response. Both the complainant and the practitioner are kept informed of status at each stage of the process. ICONIC Board aims to complete all Tier 1 (informal resolution) cases within 60 days and all Tier 2 (formal hearing) cases within 120 days of the initial complaint, though complex matters may take longer.
Outcomes range across a spectrum based on the severity of the violation and the practitioner's prior disciplinary history. At the least severe end: Dismissal means no violation was found or the complaint was not substantiated. A Letter of Education is issued for minor, inadvertent violations where the practitioner demonstrates understanding of the issue and commits to correction. A Remediation Plan requires the practitioner to complete specific training, supervision, or corrective actions within a defined timeframe.
More serious outcomes include: Probation — the credential remains active but the practitioner is monitored for a defined period (typically 6–18 months); Suspension — the credential is temporarily inactive pending remediation or the passage of a defined period; and Revocation — permanent loss of the credential. All outcomes are proportional to the nature of the violation, the practitioner's history, and the degree of client harm or potential harm involved. ICONIC Board never takes disciplinary action as a punitive measure alone — the goal is always to protect clients and, where possible, support practitioners in improving their practice.
All complaint proceedings are strictly confidential during the investigation and hearing phases. Neither the complainant's identity nor the details of the complaint are shared with the practitioner beyond what is necessary for the practitioner to prepare their response. Similarly, the practitioner's response is not shared verbatim with the complainant. This confidentiality protects all parties from retaliation and preserves the integrity of the investigative process.
Upon conclusion of the process, both the complainant and the practitioner receive written notification of the outcome. Disciplinary actions that result in suspension or revocation are posted publicly on the practitioner's directory profile — this is part of ICONIC Board's transparency commitment to protect the public. Dismissed complaints and letters of education are not publicly disclosed. All complaint records are retained in ICONIC Board's secure archive for a minimum of seven years for audit and pattern-detection purposes.